J. Kevin Morrison

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Kevin Morrison is a partner and trial attorney at Altair Law® in San Francisco. He is recognized by his peers as one of the top personal injury and wrongful death trial attorneys in the country.

He has over 30 years’ experience representing victims who are seriously injured or the survivors of a loved one who was killed in cases involving car accidents (including “rideshare” accidents), big rig and truck crashes, bicycle accidents, pedestrian injuries, construction site incidents, workplace violence, mass shootings, and defective products. Recognized by his peers as one of the top trial lawyers in the country, Kevin is a hard-working attorney who commits to his clients and confronts his opposition with great confidence.

Kevin has tried cases throughout California, from San Francisco to Los Angeles and courtrooms in between. For Kevin, trial preparation includes leading his clients through the legal process that has resulted in a winning track record. He is highly skilled at working with a variety of technical and medical experts and he often uses focus groups to explore the most salient aspects of his complex cases. Kevin has mentored other attorneys on the use of successful trial techniques. His noteworthy trial work also includes several favorable appellate decisions including two published appellate decisions: Browne v. Turner Construction (2005) 127 Cal.App.4^th 1334 and Haniff v. Superior Court (Holman) (2017) 9 Cal.App.5^th 191.

Kevin’s peers and adversaries have recognized him as a leader in the field of personal injury and wrongful death litigation. He and his team have the reputation within the industry for being thorough and tough, which typically leads to more favorable settlements on behalf of his clients. And although Kevin does not hesitate to take a case to trial, the vast majority of his cases resolve before trial. He has successfully represented clients in hundreds of mediations.

In addition to being inducted into the prestigious International Academy of Trial Lawyers (IATL), an invitation only organization limited to the top 500 attorneys in the country, Kevin has been a member and leader of American Board of Trial Advocates (ABOTA), a highly selective national invitation only organization limited to attorneys with significant civil jury trial experience. He is Martindale-Hubbell AV Peer Review Rated, and is a long recognized Super Lawyer. These distinguished honors are a testament to the fact that his peers rank him at the highest echelon of trial attorneys in the country practicing with the utmost civility, integrity and professionalism.

Kevin is an active leader of the San Francisco chapter of ABOTA serving as its 2024 President and is a member of its Executive Committee; he was a National Board member for nearly ten years. He is also a member of the American Association of Justice, the Consumer Attorneys of California, and the San Francisco Trial Lawyers Association, where he served on the Board of Directors for five years.

Kevin received his undergraduate degree in economics from Bucknell University in 1988. He graduated from Albany Law School of Union University in New York in 1992. During law school, he spent his third year as a visiting student at the University of San Francisco School of Law. While studying there, he decided to make the Bay Area his home. He lives in San Francisco with his wife, Margot and his three children, Cora, Elsa and Luca. He is actively involved in volunteering and serving in leadership positions in his community. In his free time, he enjoys swimming and road cycling.

Recognition

• Lawdragon 500 Leading Plaintiff Consumer Lawyers 2019 - 2024
• Best Lawyers Personal Injury Litigation 2020 - 2024
• Finalist San Francisco Trial Lawyers Association 2024 Trial Lawyer of the Year
• Top 100 Trial Lawyers, The National Trial Lawyers, 2019
• National Law Journal’s Plaintiff’s Trial Lawyers Trailblazers, 2019 
• Rated AV-Preeminent for Ethical Standards & Ability, Martindale-Hubbell 2000-2022
• Super Lawyers, Northern California, 2010-present
• Top 25 Motor Vehicle Trial Lawyer, National Trial Lawyers, 2022

Professional Associations

• International Academy of Trial Lawyers, (IATL) Fellow
• American Board of Trial Advocates (ABOTA) member, SF Chapter President 2024, Executive Committee member 2021 to present, National Board Representative 2014 - 2023
• American Association of Justice, member
• Consumer Attorneys of California, member, former Board of Governors
• San Francisco Trial Lawyers Association, member, former Board of Directors
• St. Thomas More Society, member