J. Kevin Morrison

Kevin is a founder, partner and trial attorney at Altair Law in San Francisco. He is recognized by his peers as one of the top trial attorneys in the country. Kevin specializes in serious injury and wrongful death cases.

He has over 30 years of experience in handling cases involving car accidents (including “rideshare” accidents), big rig and truck crashes, bicycle accidents, pedestrian injuries, construction site incidents, mass shootings, and defective products. Kevin is a hard-working attorney who commits to his select clients and confronts his opposition with great confidence.

Kevin has tried cases throughout California, from San Francisco to Los Angeles. For Kevin, trial preparation includes leading his clients through the legal process that has resulted in a winning track record. He is highly skilled at working with a variety of technical and medical experts and uses focus groups to explore the most salient aspects of his complex cases. Kevin has mentored other attorneys on the use of successful trial techniques. His noteworthy trial work also includes several favorable appellate decisions.

Kevin’s peers and adversaries have recognized him as a leader in the field of personal injury and wrongful death litigation. He and his team have the reputation within the industry for being thorough and tough, which typically leads to more favorable settlements on behalf of his clients. And although Kevin does not hesitate to take a case to trial, most of his cases are settled before trial.

Kevin has been elected to the “big four” invitation only premier trial lawyer organizations in the country: the International Academy of Trial Lawyers, the American College of Trial Lawyers, the International Society of Barristers, and the American Board of Trial Advocates. These memberships mean that Kevin is regarded by his peers, opponents and judges as an extraordinarily skilled trial attorney who practices with the highest level of civility, integrity and professionalism. Kevin served as President of the San Francisco ABOTA chapter in 2024. Kevin is also Martindale-Hubbell AV Peer Review Rated and is a recognized Super Lawyer.

Kevin received his undergraduate degree in economics from Bucknell University in 1988. He graduated from Albany Law School of Union University in New York in 1992. During law school, he spent his third year as a visiting student at the University of San Francisco School of Law. While studying there, he decided to make the Bay Area his home. He lives in San Francisco with his wife, Margot where they raised the three most amazing kids: Cora, Elsa and Luca. He is actively involved in volunteering and serving in leadership positions in his community. In his free time, he enjoys swimming and road cycling.

Recognition

  • Lawdragon 500 Leading Plaintiff Consumer Lawyers 2019 – 2026
  • Finalist San Francisco Trial Lawyers Association 2024 Trial Lawyer of the Year
  • Best Lawyers Personal Injury Litigation 2020 – 2026
  • Finalist San Francisco Trial Lawyer of Year 2024
  • National Law Journal’s Plaintiff’s Trial Lawyers Trailblazers, 2019
  • Rated AV-Preeminent for Ethical Standards & Ability, Martindale-Hubbell 2000-2024
  • Super Lawyers, Northern California Top 100, 2025 -2026
  • Super Lawyers, Northern California, 2010-2026
  • American Board of Trial Advocates, SF Chapter, elected to membership in 2013-2024
  • TopVerdict.com’s Top 50 Settlements in California, 2024

Professional Associations

  • International Society of Barristers, invited Barrister 2025
  • International Academy of Trial Lawyers, invited fellow 2024
  • American Board of Trial Advocates, SF Chapter, National Board Representative and member of Executive Committee
  • American Association of Justice, member
  • Consumer Attorneys of California, member, former Board of Governors
  • San Francisco Trial Lawyers Association, member, former Board of Directors
  • St. Thomas More Society, member
  • American Society of Trial Consultants, member
  • National Association of Personal Injury Attorneys, member

Education

  • University of San Francisco School of Law
  • Bucknell University
  • Albany Law School of Union University in New York

Admissions

  • Supreme Court of California
  • California Courts of Appeal
  • Superior Courts of California
  • United States District Court for the Central District of California
  • United States District Court for the Northern District of California
N/A J. Kevin Morrison

Kevin is a founder, partner and trial attorney at Altair Law in San Francisco. He is recognized by his peers as one of the top trial attorneys in the country. Kevin specializes in serious injury and wrongful death cases.

He has over 30 years of experience in handling cases involving car accidents (including “rideshare” accidents), big rig and truck crashes, bicycle accidents, pedestrian injuries, construction site incidents, mass shootings, and defective products. Kevin is a hard-working attorney who commits to his select clients and confronts his opposition with great confidence.

Kevin has tried cases throughout California, from San Francisco to Los Angeles. For Kevin, trial preparation includes leading his clients through the legal process that has resulted in a winning track record. He is highly skilled at working with a variety of technical and medical experts and uses focus groups to explore the most salient aspects of his complex cases. Kevin has mentored other attorneys on the use of successful trial techniques. His noteworthy trial work also includes several favorable appellate decisions.

Kevin’s peers and adversaries have recognized him as a leader in the field of personal injury and wrongful death litigation. He and his team have the reputation within the industry for being thorough and tough, which typically leads to more favorable settlements on behalf of his clients. And although Kevin does not hesitate to take a case to trial, most of his cases are settled before trial.

Kevin has been elected to the “big four” invitation only premier trial lawyer organizations in the country: the International Academy of Trial Lawyers, the American College of Trial Lawyers, the International Society of Barristers, and the American Board of Trial Advocates. These memberships mean that Kevin is regarded by his peers, opponents and judges as an extraordinarily skilled trial attorney who practices with the highest level of civility, integrity and professionalism. Kevin served as President of the San Francisco ABOTA chapter in 2024. Kevin is also Martindale-Hubbell AV Peer Review Rated and is a recognized Super Lawyer.

Kevin received his undergraduate degree in economics from Bucknell University in 1988. He graduated from Albany Law School of Union University in New York in 1992. During law school, he spent his third year as a visiting student at the University of San Francisco School of Law. While studying there, he decided to make the Bay Area his home. He lives in San Francisco with his wife, Margot where they raised the three most amazing kids: Cora, Elsa and Luca. He is actively involved in volunteering and serving in leadership positions in his community. In his free time, he enjoys swimming and road cycling.

J. Kevin Morrison

Altair Law

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