Voir Dire, Expert Cross, and Closing Metaphors, with Mike Kelly

“Mini openings are a gift,” says Michael A. Kelly. “They’re guaranteed by statute.” A shareholder at Walkup, Melodia, Kelly + Schoenberger in San Francisco, Mike joins host Kevin Morrison to deliver his top three trial tips. A member of the Inner Circle of Advocates, the International Academy, the American College, and the International Society of Barristers, Mike brings hard-won experience to three high-impact topics: leveraging mini openings and voir dire to get your damages number out early, cross-examining experts with precision, and using visual metaphors in closing argument to make jurors feel the full weight of a client’s suffering.

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Transcript
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Great trial lawyers are made, not

born. Welcome to Verdict Academy,

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preserving trial wisdom for trial

lawyers. Join host Kevin Morrison,

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trial attorney in San Francisco,

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as he recreates those invaluable hallway

conversations that remote work has made

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rare.

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Candid insights and hard-won lessons

from America's most accomplished trial

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lawyers. Produced and powered by LawPods.

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Welcome to another episode

of Verdict Academy,

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where we bring you the best trial

lawyers in the country to share their top

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three trial tips. I'm Kevin Morrison,

and this episode's guest is Mike Kelly,

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a partner at WalkUp in San Francisco.

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Mike is a giant in the profession and

his accomplishments and well-deserved

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accolades are too numerous to

mention in this 30-minute podcast.

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A small sampling of his extraordinary

results include a $23 million

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verdict in a birth injury case against

a local doctor in a small town in rural

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Minnesota and an $8.3 million

verdict in LA for the pain caused

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by the defective design of a

metal hip implant against DuPuy.

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That verdict helped facilitate

a $2.5 billion national

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settlement for all victims

of this dangerous design.

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Mike is a member of the Inner Circle of

Advocates, the International Academy,

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the American College, and the

International Society of Barristers,

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where he served as president, and ABOTA,

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where he served as San Francisco chapter

president and was awarded Kalabodo's

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Trial Lawyer of the Year. Mike is a San

Francisco native, graduated from St.

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Mary's College in Moraga,

where he met his wife, Trish.

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He then went to UC Law San

Francisco, AKA Hastings.

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While Mike was in law school, the

couple had their first two kids,

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and he juggled jobs, diaper

changing, and law school classes,

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thereby perfecting the art of

multitasking. After graduating law school,

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he worked at a small firm

doing some criminal defense,

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quickly getting trial experience.

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He then joined the Walkup firm where

he was mentored by some of our local

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legends like Dan Kelly, George

Shelby, and Ralph Bastian.

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And now Mike returns the

favor by mentoring trial

attorneys across the country

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and is active in teaching at NATA

and other organizations. Mike Kelly,

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welcome to Verdict Academy.

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Thanks, Kevin.

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That's the nicest thing anybody has said

about me and at least the last hour,

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but probably the last year

or so. I appreciate it.

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Thanks for being a guest. Before

we get into the three top,

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the format of the show is asking the

best trial attorneys in the country,

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and you're certainly among those. They're

best or top trial tips to younger,

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less experienced attorneys.

But before we get there,

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I just want to ask you a question.

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Did you always know that you

wanted to be a courtroom lawyer?

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I think probably not. I went to

undergraduate school at that time,

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mostly not to go to Vietnam. And

while my family didn't know lawyers,

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didn't have lawyers, although my father

occasionally got himself in a jam.

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I think that's something that kind

of dawned on me while protests were

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ongoing against the Vietnam War,

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and I think I probably became a little

more aware of the power of lawyers,

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particularly with respect to at that time.

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So I think that's what got me interested.

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And certainly I had no idea that people

even went to court over injuries.

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I know you're a fan of Senator

Robert Kennedy and his campaign.

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When you got to law school,

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were you involved in trial advocacy or

was it until your first job when you

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actually got into a courtroom to try

a case where you said, "You know what?

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This is for me.

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" Well, I don't think that when I was in

law school that we had a trial advocacy

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program. I'm pretty confident

we did not. And yes, I mean,

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the first time I was in a courtroom, I

was the lawyer representing somebody.

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I actually can see that in my head and

can remember how anxious I was because it

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was in a criminal case where the defendant

had been in court far more times than

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I had and actually knew his constitutional

rights far better than I did.

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Did he give you some tips?

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No, but it caused me to do unbelievable

amounts of homework so that I didn't get

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caught flatfooted in terms

of protecting his rights.

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And so when you got your first taste

of trial, was that all it took?

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You got the bug and you can't shake it?

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I recognize that now as I talk about it,

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but I think I recognized at that moment,

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this was the ground floor of participatory

democracy and you could make a

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difference, you could

make a change. And look,

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I went to 16 years of Catholic school,

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so nothing else had drummed into you

that you needed to be able to make other

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people's lives better.

That was why you're here.

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You've certainly done that in your

career. You continue to do that.

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So let's get right into it. Your

three top tips for trial lawyers.

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We've got connecting mini

openings and voir dire.

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We've got expert cross

exam and we've got damages,

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metaphors in closing.

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Let's start with the start of trial

connecting mini openings and voir dire.

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Talk to us about that, Mike.

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It's a new recent development

right in California,

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the notion of the mini

opening. And as you mentioned,

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I've been blessed to do a fair

amount of mentoring, teaching,

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demonstrations, trial ad

teaching. And historically,

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I have always been a believer that opening

statement was kind of a disrespected

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stepchild of the trial process.

When I was a young lawyer,

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the fear you had about opening statement

was that you wouldn't say the right

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things and you would get non-suited.

The practice was always motivated,

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at least at some level, by fear

of screwing up. But over time,

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as I read more books, as I

got to watch good lawyers,

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it became readily apparent to me that

openings were critically important.

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And I did a lot of work teaching on

the whole notion of you can't argue in

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opening, you can only recite the facts,

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which sounded like a caution

that basically made everyone

unis. But the truth of

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the matter was, once you figured out

how to tell a story with only facts,

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no adjectives, no adverbs, no hyperbole,

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and you structured the facts in a

way that really told your story.

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You could see the lawyer on the other

side of the defense lawyer wanting to jump

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out of her or his chair and object,

but they couldn't figure out how.

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Gotten that to a place

where we were good at it.

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The legislature then gives us here in

California the opportunity to do these

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mini openings, which I think

they're better understood,

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but I think they're misunderstood to

the extent that what are they for?

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Because they're not for

doing a shorter version,

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like a TV show gives you the first 60

seconds and you watch the next 29 minutes

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anyway. What is that about? For me,

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the mini openings are about let's get

everything out there that's bad because

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it's a shoehorn into voir dire.

There's none of this objections oh,

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counsel is pre-trying the case or

arguing the case. And so for me,

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the mini opening and voir dire

kind of marriage or handshake is,

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and predominantly, I'll

just talk about damages.

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It's a place where I think everyone now

recognizes how important anchoring is.

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Defendants like to make

motions to prevent anchoring.

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Their favorite is to make a motion in

limine to prevent somebody from talking

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about the specific number they want.

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And my view on that is to be prepared

for it and to use the mini opening and

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say what some people historically

have been afraid to say in opening,

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what's the number you're coming

for? And whether you want to say,

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and at the end of this case,

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we will ask you for a verdict of

$50 million or 20 to $40 million or

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$5 million,

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just to get the number out there so that

we're not in this place in voir dire

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that's not helpful. And I don't

think it's helpful to say, "Well,

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is there anything about making a

substantial award that you have difficulty

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with? " Or the facts in this

case compel a substantial award.

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It's like talking in code and conclusions.

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Lawyers love conclusions

because it somehow makes you

think or makes them think

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we've covered the topic,

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but conclusions are just

overwhelmingly unpersuasive.

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And so I think the many openings are

a gift. They're guaranteed by statute.

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I think there are still judges who

are hesitant and reticent to do it.

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I think everybody's trial

notebook needs to have in it the

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code section that authorizes

it. A month and a half ago,

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I was picking a jury in Napa and we went

through these motions and the judge who

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was a former public defender hadn't

tried a civil case, said, "Okay,

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well, I see the statute,

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yes," and denied the defense

motion to preclude discussion of

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specific numbers,

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but then kind of almost lost his mind

when in mini opening and my colleague,

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my partner who I tried the case with,

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gave the mini opening and gave a number.

And once we got into voir dire,

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the judge was beside himself that this

was all the jurors wanted to talk about.

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I think $20 million is too much in this

case and then wanted to go back and talk

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about, let's talk about

substantial numbers. So that point,

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I think you only need to say it

once. I think anchoring is real.

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And then there were other issues in the

mini opening in this particular case

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that had to do with,

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it was a wrongful death case where my

clients were visitors and tourists against

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a local defendant. The defendant

was very well known and liked.

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And then that was just about

getting those things in as for me,

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the pathway to voir dire.

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And so I think for folks who have

not done one, have not used one,

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we shouldn't be confused that, again,

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I've been doing this for so long.

I read every practice book that tells you

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everything to be worried

about and afraid of,

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which changes about every five

years. But for years, well,

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I'm afraid to get into bad stuff because

maybe I'm putting the thoughts of bad

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things in the jurors' minds. I

think we figured out that's bunk.

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We're much better off getting

the stuff out on the table.

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It surprises me how often judges don't

seem to understand the word shale when

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you cite the statue, but I do know

from some stories that some judges,

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despite the shale, don't let you,

which is assuming you get one,

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the judge follows the law,

then is your goal to, one,

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make sure the prospective panel has

all the bad facts that are going

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to come in.

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So you can talk about those in jury

selection and get your number out there,

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the number you're going to ask for.

Are those essentially your goals?

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If you look at it from that perspective,

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you have just driven right around or

right past all of the objections that we

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would often get about prejudging the

case or specific evidence. They're there.

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You made your opening. And if you think

of it at the next level, it's like,

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this is actually kind of cool.

I made my opening statement.

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Now I'm going to voir dire you

about did you like it or not?

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But it's simply the opening statement

I made wasn't about persuading you.

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It was about finding out about you. Now.

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There seemed to be two philosophies on

giving the number early. Philosophy A,

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which I am a strong proponent

of, it sounds like you are too,

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get the number out there.

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So my view is the jury assumes that the

lawyer asking for the money knows what

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the case is worth.

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This lawyer damn well there know what

the case is worth and I expect them to

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tell us. And then there's

the view that, oh my gosh,

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something could go wrong at trial.

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Maybe you're getting too ambitious and

the doctor takes the dive, your client,

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screws the pooch and that sort of

thing. So don't commit to anything.

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What is your view there, Mike?

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I think that correctly does outline

what we want to be worried about.

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And let's take the fear of scenario B.

I'm a proponent of scenario A. But look,

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if I'm worried that at some point

something is going to go wrong,

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that is going to cause

me usually not to say,

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and I'm going to ask you for $20

million or $8 million or $4 million,

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but to give a range, the

range is just as good.

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We're going to come back and say the

value of this case is somewhere between

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four and $10 million. I mean,

I don't like that as much,

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but that takes into account. It

gives me both a high and a low.

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And interestingly, when I've done

that, jurors only hear the high,

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but it protects you psychologically

from the notion that, well,

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the wheels fall off this truck.

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I can still ask for four million bucks

just because of the nature of the injury

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or whatever it is.

So there's no perfect template,

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there's no perfect roadmap.

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But part of what we are supposed to

be able to do is figure out, okay,

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if we hit a pothole, how

are we going to keep going?

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And I think that's kind of it.

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Point two, cross-examination of experts.

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How critical is this and what's

your philosophy here, Mike?

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I mean,

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I didn't lose all my hair and look

this old because I had one frightening

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experience that made me look

old. If you cut my forearm,

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the tree rings will tell you that I

have been here not since the dinosaurs,

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but for a while.

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So I think I would think historically

that tried or bought into or looked at

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every philosophy on cross-examining

experts at trial. And at the end,

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I come down to what's the safest

thing. And the safest thing,

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whether or not you're using AI or

Google or something else is generally to

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live in a place where the opposing

expert, two things. First,

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that it's not part of your job,

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except in the really exceptional case

where you have a frequent flyer who is

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obvious to everyone in the room is a liar,

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but that is so rare that trying to

cross-examine most experts on the

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substance of their expertise can't

learn overnight on Google how to become

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a neurosurgeon, or if for that matter,

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a mechanical engineer or anybody

who has spent 10, 15, 20,

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or 30 years of their life in

some discipline. And so for me,

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when I'm working with young lawyers,

I like to think about what ...

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It's a package. You can always

start nice and finish mean.

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You can never start mean and finish nice.

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Although I have seen it

and confessed 30 years ago,

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I have attempted it where you

come out of your seat far too hot.

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And there's a couple problems

with that. One is the jurors,

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you had this case for two years.

You are not fond of defense counsel.

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You are not fond of their failure

to have integrity or be honest.

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You don't like their experts.

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But the jurors have only been in the

case for four and a half hours in the

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courtroom and can't figure out why

Mr. Kelly lost his mind and turned

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into the most angry person in the world.

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So we got to figure out how to do that.

And so for me,

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it's a package of two things.

One is, to the extent possible,

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I like to cross-examine experts

first about getting agreements,

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usually about my expert, about their

qualifications, about their licensure,

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about their methodology. Do they

at least do the right thing?

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Is their math at least accurate?

Have they read the right books?

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Is the diploma from Dartmouth or the

University of California or the University

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of Phoenix, a decent

degree? And then for me,

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I like to see if there's some way that

the cross-examination in a place where

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it's safe is all of the things they

haven't done or haven't considered

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because those are objectably

verifiable facts you can argue.

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I like to tell people that

cross-examinations like

standing on a small island

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in the Pacific, surrounded by sharks,

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you can get in the water about to your

ankle before you're close enough for one

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of the sharks to eat your toes.

So you could get a little bit wet,

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but you don't want to be waist deep in

this place where you're never getting

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out. And so for me,

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typically trying to do crosses

on things not considered,

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things not looked at, things not done,

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in some ways it's a curse

of expert depositions.

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The problem with expert depositions,

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at least in California is nobody's quite

sure are they trying to settle the case

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or try the case because if you really

knew you would do different depos,

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but I'm mostly interested at

trial that I have a list of things

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that without an adjective,

without an adverb,

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I can ask 20 questions in a

row where the answer is yes.

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They are not mean,

they're not argumentative.

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And I call that the

cross-examination of knots, K-N-OTS,

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but N-O-T-S of all the things

not done. If I'm really lucky,

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maybe I can get a little bit into

substance. If I'm super lucky,

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maybe they've testified 180

degrees different one time before.

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I took a lot of hair turning white and

falling out to figure out you're never

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going to make a jury, except

in a really exceptional case,

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believe that somebody is a dishonest,

evil person. I have done it,

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but they had to really leave a trail

of breadcrumbs that could not be

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missed or have made an assumption

that the jurors decide before

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my tone or intonation

influences it, this is baloney.

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I like to say that you cannot be more

indignant than the least indignant juror.

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It's a curse for all of us. I

mean, we're trying to do our best,

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but we talk too much to ourselves and

then we believe ourselves and then we

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can't hear or see ourselves.

That's kind of my take there.

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And I think the other part of

it is one about duration. Have

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I done a cross-examination

in trial for two hours of an

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opposing expert? Was any of that

as recent as 10 years ago? No.

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I feel like there's a place to

get the stuff you want to argue.

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There's a place where we have to trust

the jurors to get the main point.

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Somebody once told me during a deposition

that I could depose a witness for two

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hours on their driver's license.

I thought that was both funny,

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but also disturbing because

I got 60 or 90 minutes,

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depends on the case, depends

on complexity. Before I get up,

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I have to know what the last question

and answer is because I structure it.

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So I know it can't

possibly be a bad answer,

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even if it's not chronologically correct

or temporally consistent with the story

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and then hope that there's

enough there to say at the end,

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we got the benefit of the

jury instructions and know

how to argue them. That's

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kind of my take on expert cross.

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Two quick questions there,

so much to talk about.

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But your philosophy then when

you take an expert deposition,

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my philosophy is I just want

name rank, serial number.

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Give me all your opinions,

every reason why,

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because I want to use good

stuff for trial. Others say,

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"I'm going to torture this guy and take

his depth for five hours and make him

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settle the case." I just don't have

that philosophy, but where are you?

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Does it pend the case for

you or where are you on that?

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I think it has something to do with

where you are in the arc of your career.

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I've now tried cases in states where

there is no expert discovery and

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40 years on the day shift,

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that's not a problem because the defenses

mostly are formulaic and you know

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how to reconstruct any answer into series

of leading questions that you like.

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These injuries are overtreated and

she's probably complaining too much.

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Is that a possible defense? Yeah.

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So the five-hour deposition that tries

to beat somebody up to me is an effort to

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get your case settled. If you

have a really good insight,

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then I'm working on the first one,

what, who, won, when, where, why.

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And then I will spend some

time on not doing an aggressive

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cross-examination of knots,

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but tying up the loose ends on things

I'm pretty sure the person didn't do,

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but ask them not the, "You

never did X. By the way,

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were you able to do something or at

least be conversational so that those

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questions are restructured as part of a

series of having not done the work?" And

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I'd like the flexibility because the

five-hour deposition is essentially you

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preparing the expert for their cross

at trial. There's nothing left.

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They're going to read their

depth three or four times.

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They're going to know where it's coming.

Unless you're hugely skilled,

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which I am not,

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you have put a lot of stuff out

there that you're never coming back.

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It depends how deep do we want

to get into what's our strategy?

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Do I really want to confuse

him by confusing myself

by spending three hours on

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something I'm never going to touch?

I could actually see doing that,

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but I think that is the exceptional case.

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All right. Third and final

topic, damage metaphors,

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how you use those in closing.

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We are supposed to be storytellers.

There's two things in my head,

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and I've done some teaching on this,

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is how important visual information is,

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both actual photos,

charts, diagrams, pictures,

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the photos, charts, diagrams, and

pictures that we create in people's head.

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And I'll just give you a simple

one. I love the iceberg metaphor,

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which is a picture of an

iceberg. And I have said,

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"I have never seen an iceberg." The

thing that's always been striking to me

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is that only about one-tenth

of this iceberg is visible

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above the water. And what is

below the water and unseen,

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and then I have a second picture of

this massive underpinnings is 90% of it.

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So you can't just look at what you

see there and ignore what's below.

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And that really is the

story of Jane Anderson,

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whose case you have heard this.

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What you see here in this courtroom

is about 5% of what Jane endures.

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You don't see her at home. You don't

see her unable to button a shirt.

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You don't see her unable to drive.

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You don't see the frustration

in her head and in her mood.

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You don't see what happens to her when

she can't remember something because of

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her brain injury or she can't recall

a phone number or a person's name.

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So just tiny, I mean, there's

plenty of them. I actually,

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I'm sitting in my office and I

didn't put this here on purpose,

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but I have these old binders.

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And the guy who founded my law firm

was named Bruce Waka was one of the

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original members of this group

called The Inner Circle of Advocates,

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which at its founding in the '70s was

kind of a nationwide group of personal

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injury lawyers who were sharing

stuff. And these are typewritten,

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onion skin.

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I have a collection of final

arguments from the '70s and '80s

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that they shared with each other.

They mailed back and forth.

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There was no email, there

was no digital transmission.

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And it's fascinating that some of the

same ... I mean, the numbers are lower,

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but the same concepts, trying

to create visual images.

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Molevine has a great final argument

if folks can find Molevine stuff.

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You think about Molevine won a slip and

fall case in New York City. Actually,

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the original book is really hard

to find that has his arguments.

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And if you'd like to use it

someday, Kevin, I'll get it to you.

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Here's a guy who convinces 12 jurors

that a frozen driveway in a part

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of New York City is dangerous when the

whole damn city with eight million people

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is frozen, right? And how do you do that?

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You do that by creating

pictures in people's minds.

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But he has a great argument on

creating a picture in your head that

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somebody who the defense

lawyer came in and said,

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"There's only 15% or 25% maximum

disability." And his argument is,

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ladies and gentlemen,

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I want you to think that a car and

one of the tires is shredded. You

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wouldn't say that that car is

25% disabled because that car

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is not usable. That car,

like a person, of course,

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Molavine has a whole riff on the

whole person, the whole man or woman.

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I think there is a place to find

those things. Jim Produce Senior,

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his original book, Who Will Speak for

the Victim has some really good examples.

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And I think there's plenty of practice

books. I'm not selling anybody's books.

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There are ways to look at them.

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And then I think the other image that

is important to get in people's minds

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has to do with the analogies and

whatnot, has to do with why we're here.

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I think most lawyers don't quite

appreciate that the right to trial by

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jury is in the Bill of Rights.

I mean, freedom of religion,

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freedom of speech, freedom of

association, the right to bear arms.

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All of the framers of the Constitution,

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which hopefully will be intact

whenever our current political trauma

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ends, demanded that the right

to a civil jury trial be

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embedded, not just in the Constitution,

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but in the first 10 amendments in the

Bill of Rights. And so I like to talk

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about when I'm talking

about empowering jurors,

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but most of them don't know that,

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partly because we quit teaching civics

in the United States 15 years ago.

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But we also have in the

California Constitution,

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some people at least have seen Hamilton

and some know about John Adams and some

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know about Thomas Jefferson.

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They all have phenomenal quotes

about the right to a jury trial.

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And so I think there are different places

for different things where metaphor

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and analogy and word pictures can

be used with jurors to get them

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invested. And there's a couple

different ways to do it.

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And I'll just give you one I really like.

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Jim Perdue Senior who

wrote his book, his son,

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Jim Purdue Jr., Is a really

gifted lawyer in Houston,

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and he does a very nice job.

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He tries to find out in every courtroom

that he goes to was a big or important

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case that everybody knows tried here.

So that I can say you're sitting in a

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courtroom and you could actually

do this in San Francisco,

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except it wasn't a jury trial where

there was a trial about the right of same

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six persons to be married. That took

place in this building. And again,

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you got to make sure that above all

that you're owe is entirely honest.

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So you can't use a jury

metaphor there. But Purdue has,

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he tries to find a jury

metaphor where he goes and says,

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"This is the courthouse where 12

people who just like you held the

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XYZ oil company responsible for whatever

the most notorious event was that

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happened." And I think that in terms

of metaphor and analogy and getting the

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jurors to see and feel, "I'm

in someplace that's important.

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I'm doing some work that's important.".

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Incredible advice. As anticipated,

the half an hour flew by.

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Mike, for any younger,

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less experienced trial attorneys out

there trying to figure out how to get into

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a courtroom or what advice would

you give him or her out there?

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I would not be bashful about

approaching lawyers who they have

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met,

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whether in specialty bar associations

or other places and saying,

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"I have this case that I'm going to try.

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I'm wondering if you will try it with

me. " Not I want to refer it to you.

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And that's where I think you test the

character and integrity of the people in

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your community. And I haven't

done this. I want to try a case.

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I would love to have you try it with me.

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And I would put that

at the top of my list.

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There are also opportunities to

volunteer your time on a bunch of

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different levels, mostly

in metropolitan areas,

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either on cases usually that may involve

tenants rights or housing or with the

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DA. But if you find somebody

or pick up your telephone,

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I think the telephone

has become underutilized.

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Alexander Graham Bell would

be quite distressed. I think

the sound of somebody's

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voice and the fact that they picked

up and dialed your number. So I mean,

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I would put that at the top of my list

and it's going to tell you two things.

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It's going to tell you first and foremost,

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what is the character of

the person you're asking?

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And we'll tell you a little bit

something about yourself because if you

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ultimately want to be good at

it, you have to do it a lot.

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Two things about that I would say is we

could read all the practice books in the

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world,

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but the greatest pianists don't sit

around reading sheet music for six months

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and then say, "I'm going to go play

this goddamn song." They practice it.

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And the same thing,

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if you wanted somebody to fix

a leaking faucet in your house,

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you would hope that they had done it

300 times before because if they came in

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with a t-shirt that said,

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"This is actually my first rodeo." You

hope that the integrity of the people

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you're with and you'll learn something

by doing it and you cannot learn it by

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not doing it. And we see this. I mean,

I see it. Lawyers, even in my vintage,

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if they haven't tried something

in a year or two years,

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even though they know it inside out,

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they're riddled with anxiety

because they don't know it,

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but who the heck knows what's

coming? So doing it's important,

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doing it as much as possible is important.

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Certainly you and I both have heard more

than we wanted ever to hear about the

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vanishing jury trial.

It's not quite vanished,

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but doing nothing will assist

in its ultimate invisibility.

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Yeah, 100%. And hopefully

this podcast is a tiny, tiny,

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tiny impet or a weapon or

something that spurs people to

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try to get into courtrooms and try cases.

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And I really appreciate you being

a guest on Vertic Academy, Mike.

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And more importantly, thanks

for all the work you've done,

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not only for your clients, but for our

community and frankly, for our country.

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I really appreciate

your work for all of us.

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Oh, that's so nice. Thank you, Kevin.

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Thank you for listening

to Verdict Academy.

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If today's insights resonated with you,

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please subscribe and

share with colleagues.

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In a world where we see each other less,

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learning from experienced trial

lawyers matters now more than ever.

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Join us next time, produced

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